Case Study

Problem Statement

Viacom18 built the tools and systems that comprise Voot on a traditional cloud service. However, two years after launching Voot, Viacom18 realized that there is a possibility for a lucrative business with enormous potential.

Viacom18 wanted to unlock the potential of understanding and predicting user interactions with Voot, such as targeting campaigns more effectively or acquiring users from specific cohorts or demographics.

Solution Deployed

With Google, Viacom18 is maturing the Voot streaming video-on-demand service to be a profitable, evolved business with marketing campaigns, budgets, and investments optimized to target profitable customer cohorts.

Impact

• Optimizes crash analytics and identity and access management system cost and performance.
• Creates pipeline to effectively capture customer data from multiple locations for analysis.
• Achieves a 35% increase in customer retention.