Case Study

Problem Statement

Until 2017, Momspresso relied on a traditional cloud service to meet its infrastructure needs. However, as the business scaled, Asif and his team became concerned about rising costs and the lack of local support and partnerships that could resolve issues quickly. It needed a multi-cloud architecture to solve this problem.

Solution Deployed

With Google Cloud, Momspresso enables mothers in India to express themselves through text, audio, and video content, while connecting them with relevant consumer brands to enable word-of-mouth marketing at scale, on a platform running in a reliable, scalable, and cost-effective infrastructure.

Impact

• Supports increase in page views from 20 million to 100 million per month
• Provides the security, performance and stability to secure support from a user cohort comparatively new to digital services
• Enables the business to diversify content from text to audio and video