Case Study

Problem Statement

IndiaMART's proactive approach positioned the business well to address the challenges presented by new trends and market conditions. Traffic from mobile devices to its business-to-business marketplace has grown from about 30% to 75% over the last four years. The mobility revolution also challenged IndiaMART to provide a user interface and experience optimized for devices of various types and sizes – and that incorporated screens much smaller than the screens incorporated in desktops.

Solution Deployed

With Google Cloud, IndiaMART has reduced average page load time by one second, improving customer experience, while achieving the scalability and availability needed to position the organization for long-term growth.

Impact

• Scales to support continued growth in traffic.
• Delivers availability required to build confidence and business from users.
• Provides a platform that can meet demand for the next 5 to 10 years.